Why retailers should advertise on ebuying guide - consumers are searching online.
87% of Australia’s 9.1 million adult internet users access search engines every day. In WA this represents almost 800,000 people who are searching for information
79% of Australian internet users research online before they buy products or services. In WA this represents around 625,000 consumers per day.
42% of Australian internet users are searching for local retailers so they can buy in-store. In WA this represents over 260,000 people per day who are ready-to-buy.
Source: Neilson/Net Ratings
In 2007, internet usage surpassed television watching for the first time 13.7 hours per week vs. 13.3 hours.
Source:Neilson Online 10th Australian Internet and Technology Report.
‘Mother’ media consumption habits.
Internet Used Every Day 92% Daily Time Spent On The Internet 2.6 hours
Source: OMD Report
Consumers are online looking for retail offers. www.ebuyingguide.com.au makes it easy for retailers to have an online presence.
There are no additional production costs and campaigns can appear 24/7 for the duration of promotions.
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In WA this represents almost 800,000 people who are searching